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White Paper | Shopper Marketing Tech: 2018 Trends
The integration of shopper marketing technology into the retail environment will ultimately future-proof brick-and-mortar stores. Technology allows for experiences, and experiences create stories,...
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White Paper | Making B2B Better: A 2018 Guide
B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital and online mediums, new breeds of channel partners have emerged,...
View ArticlePointsPay – the perfect festive gift for your loyalty program
It’s that time of year again when millions of us will be shopping online looking for that ideal gift for family or friends in the run up to the holiday season. The giving of gifts to loved ones is of...
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Generational or Life Stage Influences?
Generational Marketing: Putting it all together to Change Behaviors As Millennials continue to change the marketplace, much focus has been on generational marketing. But a generation is simply a group...
View ArticleA few minutes with Dominic Hofer, CEO of Loylogic
Originally published 06/22/2019 We sat down (virtually) with Dominic Hofer, founder and CEO of Loylogic recently to get his take on the broader loyalty marketing world, the role of choice in an...
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