The busy life of an ambitious loyalty member: is there any point to it?
Why do people seem so busy? I mean always and all of the time? Part of this is a perception problem. On average, people in the wealthier countries have more leisure time than they used to have 20 years...
View ArticleA few minutes with Dominic Hofer, CEO of Loylogic
We sat down (virtually) with Dominic Hofer, founder and CEO of Loylogic recently to get his take on the broader loyalty marketing world, the role of choice in an effective loyalty strategy and how...
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White Paper: Rewards Lead to Engagement
At the risk of stating the obvious, reward programs work better if we can convince our members to not only earn, to but take the rewards on offer. Members who do not earn rewards, or worse, those that...
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Whats in your basket? Data collection and marketing analysis with receipt...
How much do you know about your consumers? Ask this question to any astute marketer, and they’ll rattle off a laundry list of facts and figures, years’ worth of analysis, and a comprehensive account of...
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What Travel Loyalty Can Learn From Aretha Franklin
On September 20, 2018, I will have the privilege to chair the 2018 Loyalty Summit, a new travel loyalty marketing conference taking place at the Hyatt Regency London – The Churchill. The Summit will...
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White Paper | The Reward Delivery Experience
Between 2005 and 2015, regular telecommuting in the U.S. grew 115% or nearly 10 times faster than the rest of the workforce. The rapidly rising number of remote employees means fewer opportunities to...
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White Paper | Is Blockchain really the right approach for your loyalty program?
Perform a simple search on Google for the words ‘blockchain’ and ‘loyalty’ and you’re instantly presented with over 5 million results. Skimming through these results, the vast majority of the articles...
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SPOTLIGHT: Loyalty Research – Gen Z, Millennials and Beyond
Marketing isn’t one size fits all. Different generations have different attitudes and behaviors, and brands must adapt to their evolving expectations with relevant, frictionless customer experiences....
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White Paper | Powering Lifetime Connections: The Three Stages
Creating and maintaining customer loyalty is a long journey. To succeed, loyalty marketers must outline a strategy at acquisition for how they are going to build, maintain and power lifetime...
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Winners at the Women in Marketing Awards
We are extraordinarily proud to announce that our CEO Becky Munday won the “Special Award for Outstanding Contribution to Marketing” award last night at the WIM. Given to a female who has contributed...
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White Paper | Shopper Marketing Tech: 2018 Trends
The integration of shopper marketing technology into the retail environment will ultimately future-proof brick-and-mortar stores. Technology allows for experiences, and experiences create stories,...
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White Paper | Making B2B Better: A 2018 Guide
B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital and online mediums, new breeds of channel partners have emerged,...
View ArticlePointsPay – the perfect festive gift for your loyalty program
It’s that time of year again when millions of us will be shopping online looking for that ideal gift for family or friends in the run up to the holiday season. The giving of gifts to loved ones is of...
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Generational or Life Stage Influences?
Generational Marketing: Putting it all together to Change Behaviors As Millennials continue to change the marketplace, much focus has been on generational marketing. But a generation is simply a group...
View ArticleA few minutes with Dominic Hofer, CEO of Loylogic
Originally published 06/22/2019 We sat down (virtually) with Dominic Hofer, founder and CEO of Loylogic recently to get his take on the broader loyalty marketing world, the role of choice in an...
View ArticleClik here to view.
White Paper | The Reward Delivery Experience
Between 2005 and 2015, regular telecommuting in the U.S. grew 115% or nearly 10 times faster than the rest of the workforce. The rapidly rising number of remote employees means fewer opportunities to...
View ArticleClik here to view.
White Paper | Is Blockchain really the right approach for your loyalty program?
Perform a simple search on Google for the words ‘blockchain’ and ‘loyalty’ and you’re instantly presented with over 5 million results. Skimming through these results, the vast majority of the articles...
View ArticleClik here to view.
SPOTLIGHT: Loyalty Research – Gen Z, Millennials and Beyond
Marketing isn’t one size fits all. Different generations have different attitudes and behaviors, and brands must adapt to their evolving expectations with relevant, frictionless customer experiences....
View ArticleClik here to view.
White Paper | Powering Lifetime Connections: The Three Stages
Creating and maintaining customer loyalty is a long journey. To succeed, loyalty marketers must outline a strategy at acquisition for how they are going to build, maintain and power lifetime...
View ArticleClik here to view.
Winners at the Women in Marketing Awards
We are extraordinarily proud to announce that our CEO Becky Munday won the “Special Award for Outstanding Contribution to Marketing” award last night at the WIM. Given to a female who has contributed...
View Article