The integration of shopper marketing technology into the retail environment will ultimately future-proof brick-and-mortar stores. Technology allows for experiences, and experiences create stories, engagement, and genuine authenticity that resonates with a new army of modern, digitized shoppers.
In this white paper, we’ve highlighted some critical shopper marketing technology trends that your marketing tactics can adopt in 2018.
What you’ll learn:
- Shopper marketing technology trends that your marketing tactics can adopt
- In-store smartphone engagement and smart store technology examples
- Examples of shopper marketing programs leveraging the latest technology
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