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Introducing decision sciences to consumer brand loyalty
Wise Marketer sponsor Maritz Motivation Solutions, a leading provider of loyalty programs to major companies and brands, has introduced decision sciences to the loyalty space, providing marketers with...
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Finding the consumer inside your B2B clients
Customer loyalty is arguably more important in business-to-business (B2B) industries than it is in consumer industries. That’s because, in B2B firms, the 80-20 rule is sometimes the 90-10 rule: the...
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Spotlight Q&A: Alan Goldstein, KULA
Over the past few decades, businesses and brands have come to understand the importance of charitable giving to customer loyalty. Research shows that consumers – particularly younger ones – are loyal...
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Insight: Hotels must demonstrate customer memory to win
Over at Hotel Executive, commentator Allison Ferguson highlights one of the most critical misses in hotel loyalty programs: the inability of operators to use program data to personalize rewards,...
View ArticleEllipsis, Your Partner in Customer Science.
Ellipsis specialise in Customer Experience Management and Loyalty. We help our clients become customer centric, because we believe getting this right is crucial to creating value. Our name represents...
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Sponsor Spotlight: Drew Carter, Maritz Motivation Solutions
Loyalty marketing is undergoing a period of revolutionary change – change that will require a new generation of leaders to evolve the industry to leverage today’s powerful analytical tools to build...
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Loyalty in an Amazonified World
This month and all through October, we’re launching our Wise Marketer Spotlight series of white papers with the launch “Loyalty 3.0: The Future is Now” by rDialogue CEO Phil Rubin. To whet your...
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Spotlight: Curating a rewards portfolio to your budget
For most loyalty programs, the biggest consideration is the construction of a compelling rewards offering. The reasons are obvious: The promise of a meaningful reward is what draws a consumer to...
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Spotlight: Credit Card Loyalty—How much is enough?
Tim Tyler is Managing Partner for Ellipsis & Company In most developed markets, funding for credit card loyalty programs is most often tied to the card’s interchange fee – the fee paid by merchants...
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How to Make Surprise & Delight Work for Your Customer Strategy
It may seem obvious to say so, but surprising a customer should be different from just exceeding their expectations – it’s not so much about delivering a better service than expected, but rather giving...
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Three Reasons to Get Excited About CPG Loyalty
There is a discussion to be had on loyalty for the CPG industry; is the concept of a packaged goods brand having its own loyalty program still seen as an insurmountable summit? How have the historical...
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Making your loyalty points work with bitcoin
When cryptocurrencies first made an appearance, they were so far ahead of their time that most people had difficulties to really grasp the concept. Now, nearly ten years after bitcoin was first...
View ArticleSpotlight: LoyLogic brings Bitcoin into Loyalty Redemption
For the first time, cryptocurrencies are seamlessly integrated into loyalty programs. The conversion of points to Bitcoin, first of all, connects your traditional loyalty currency with the current...
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Loyalty Marketing in 2018: What You Need to Know
By Carlos Dunlap-Beard Carlos Dunlap-Beard is VP, Loyalty Solutions & Business Development at Snipp Interactive Loyalty Marketing that leads to Customer Engagement remains top of mind for CMOs,...
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View ArticleThe rise of PayPal and what the loyalty industry can learn
Think online shopping and payments, and you most probably think of the stereotypical image of credit card details being entered onto a checkout page. However, in a surprisingly large number of markets,...
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Life Stage vs Generational Marketing Strategies
When it comes to rewards, an individual’s life stage dictates what drives them. By Jim Valenti, Director of Merchandising & Replenishment & Raul Garcia, Merchandising Manager Google “Millennial...
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Spotlight: Giving Customers What They Want
Consumers are more empowered than ever, have more choices available to them, and have greater expectations from the brands they purchase from and engage with. In addition to expecting a personalized...
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