Quantcast
Channel: Spotlight – The Wise Marketer – Featured News on Customer Loyalty and Reward Programs
Browsing latest articles
Browse All 45 View Live

Image may be NSFW.
Clik here to view.

White Paper | The Reward Delivery Experience

Between 2005 and 2015, regular telecommuting in the U.S. grew 115% or nearly 10 times faster than the rest of the workforce. The rapidly rising number of remote employees means fewer opportunities to...

View Article


Image may be NSFW.
Clik here to view.

White Paper | Is Blockchain really the right approach for your loyalty program?

Perform a simple search on Google for the words ‘blockchain’ and ‘loyalty’ and you’re instantly presented with over 5 million results. Skimming through these results, the vast majority of the articles...

View Article


Image may be NSFW.
Clik here to view.

SPOTLIGHT: Loyalty Research – Gen Z, Millennials and Beyond

Marketing isn’t one size fits all. Different generations have different attitudes and behaviors, and brands must adapt to their evolving expectations with relevant, frictionless customer experiences....

View Article

Image may be NSFW.
Clik here to view.

White Paper | Powering Lifetime Connections: The Three Stages

Creating and maintaining customer loyalty is a long journey. To succeed, loyalty marketers must outline a strategy at acquisition for how they are going to build, maintain and power lifetime...

View Article

Image may be NSFW.
Clik here to view.

Winners at the Women in Marketing Awards

We are extraordinarily proud to announce that our CEO Becky Munday won the “Special Award for Outstanding Contribution to Marketing” award last night at the WIM. Given to a female who has contributed...

View Article


Image may be NSFW.
Clik here to view.

White Paper | Shopper Marketing Tech: 2018 Trends

The integration of shopper marketing technology into the retail environment will ultimately future-proof brick-and-mortar stores. Technology allows for experiences, and experiences create stories,...

View Article

Image may be NSFW.
Clik here to view.

White Paper | Making B2B Better: A 2018 Guide

B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital and online mediums, new breeds of channel partners have emerged,...

View Article

PointsPay – the perfect festive gift for your loyalty program

It’s that time of year again when millions of us will be shopping online looking for that ideal gift for family or friends in the run up to the holiday season. The giving of gifts to loved ones is of...

View Article


Image may be NSFW.
Clik here to view.

Generational or Life Stage Influences?

Generational Marketing: Putting it all together to Change Behaviors As Millennials continue to change the marketplace, much focus has been on generational marketing. But a generation is simply a group...

View Article


A few minutes with Dominic Hofer, CEO of Loylogic

Originally published 06/22/2019 We sat down (virtually) with Dominic Hofer, founder and CEO of Loylogic recently to get his take on the broader loyalty marketing world, the role of choice in an...

View Article
Browsing latest articles
Browse All 45 View Live