Between 2005 and 2015, regular telecommuting in the U.S. grew 115% or nearly 10 times faster than the rest of the workforce. The rapidly rising number of remote employees means fewer opportunities to publicly recognize outstanding performance in a face-to-face manner. This makes it increasingly important for incentive program sponsors to determine the factors in a reward delivery experience most likely to engage employees emotionally.

In the past, sponsors recognized employees at work normally by calling teammates together and announcing the individual’s accomplishments. This approach multiplies the recognition affect through the accolades of peers in attendance. But how does recognition change when it occurs primarily at the home and only when their award arrives? Can the way a reward is packaged help engage them with the program and the brand? Or is it simply the award itself that determines the value ascribed to the relationship?

With those questions in mind, Hinda set out to learn if award packaging altered the recipient’s perceptions of the program, the sponsor and even the award they were receiving. Using focus groups, Hinda created a reward delivery experience and provided each participant various types of packages to open. Information on their perceptions based on the award packaging was collected and analyzed. An independent firm was hired to recruit focus group participants and to conduct the study to remove any biases. Both a representative of the firm conducting the focus groups as well as another independent analyst who observed the focus programs provided detailed reports on the findings.

 

 

Hinda White Paper

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Hinda Incentives
Hinda Incentives has a stated mission of assisting organizations in realizing their true potential by providing innovative solutions that engage, inspire and reward their employees and customers. Pursuant to that mission, Hinda has been proving comprehensive sales incentive, employee recognition and customer loyalty programs to clients for nearly 50 years.

More information about Hinda Incentives here.

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Perform a simple search on Google for the words ‘blockchain’ and ‘loyalty’ and you’re instantly presented with over 5 million results. Skimming through these results, the vast majority of the articles appear to take a common stance: the loyalty ecosystem today is built on archaic systems and processes which need modernization, and blockchain will be its savior.

Blockchain allows parties that do not know or trust one another to make transactions. The technology involved allows the data to be transparent to anyone in the network and enables transactions to be authenticated and to be immutable.

Key Questions to Ask:
Could this be achieved by modernising your technology stack using current proven tools?
Is this a genuine challenge for you today?
Whilst technically possible, is this a key component in your business strategy?
Are your legal and regulatory teams comfortable with this?

Is blockchain right for your loyalty program? Download LoyLogic’s informative whitepaper to find out.

 

 

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Marketing isn’t one size fits all. Different generations have different attitudes and behaviors, and brands must adapt to their evolving expectations with relevant, frictionless customer experiences.

CrowdTwist’s new research report explores how brand loyalty differs across every generation, providing valuable insights for structuring loyalty offerings and user experiences that appeal to your core customers. Download now, and learn how to build trust with consumers across every age group, from the ascendant Gen Z to millennial moms to affluent older consumers.

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Creating and maintaining customer loyalty is a long journey. To succeed, loyalty marketers must outline a strategy at acquisition for how they are going to build, maintain and power lifetime connections over the course of the relationship.

Powering lifetime connections occurs in three stages:

1. Getting to know the customer
2. Creating a plan for ongoing dialogue
3. Adjusting your communications along the journey

Do you need to fine tune your loyalty marketing program’s strategy and implementation? Download the whitepaper to find out!

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We are extraordinarily proud to announce that our CEO Becky Munday won the “Special Award for Outstanding Contribution to Marketing” award last night at the WIM. Given to a female who has contributed significantly to marketing in recent years. We also hugely proud of our very own Charlie Hills (MD and Head of Strategy at Mando-Connect) who was shortlisted for the innovative changemaker award.

Becky said “It is with enormous thanks and tremendous gratitude to accept the reward and to be part of such an inspiring community”. Women in Marketing (WIM) is established to educate, inspire, connect, recognise and empower women through the cycle of their lives – congratulations to all the winners.

As first female Chairperson of the IPM for 50 years’ and with 21 years’ promotional marketing experience, Becky has earned a stellar reputation as one of the most inspiring leaders in promotional marketing.

Championing Data:

Charlie’s achievements also cap off what has been an amazing year for Mando-Connect. Charlie has gained kudos for her innovative approach to partnerships through developing the unique data-led Partnerships Engine, the powerhouse that drives the development of all Mando-Connect’s partnerships.

Also, gaining further recognition for the intellectual property partnership with YouGov to publish the first white paper of its kind: The UK’s biggest ever study into what Brits want from Loyalty.

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It’s that time of year again when millions of us will be shopping online looking for that ideal gift for family or friends in the run up to the holiday season. The giving of gifts to loved ones is of huge emotional significance, and so it’s an ideal opportunity for your loyalty program to strengthen the bond with your members and play a critical supportive role in this process. The majority of programs will have online reward shops, and the most organised of programs will have updated the messaging and the catalogues within these to reflect the holiday season. This is not a trivial task – anticipating festive shopping trends to maintain the relevance of the catalogue during this critical time, and, for global programs, trying to ensure that members around the world are catered for on time for the celebration. In addition, perhaps most challenging of all, in an era of heavy discounting by online retailers to drive sales, there is the near-impossible task of keeping your reward shop price-competitive in an extremely dynamic ecommerce environment.

Imagine instead a scenario where your members don’t necessarily need to visit your reward shop in order to engage with your program. Imagine being able to leave the myriad headaches of ecommerce – pricing, inventory, shipping during the busiest time of the year for all commerce– to the real experts, namely the online retailers themselves. Imagine your members being able to shop online, and to redeem your points at a range of global and regional online retailers of relevance to them. Your members would be able to choose from the full range of products on offer, at the best possible prices. And finally, imagine your members also being able to earn your points when shopping online during the holiday season. You cannot overestimate the positive sentiment that would be generated if your program played a critical role in enabling a member to spend points to buy that perfect festive gift for a loved one, or if your member had the unexpected bonus of earning your points whilst doing their festive shopping.

Fortunately, such a scenario does not need to remain just a figment of your imagination or an item on your wish list for Santa. Loylogic’s PointsPay solution does exactly this. A global network of merchants with the PointsPay button on their checkout pages. A global network of participating loyalty programs. Members simply choose PointsPay as their payment method when shopping online. They can choose to spend just points, or choose to pay with just their credit/debit card and earn points instead. Alternatively, they can pay with a combination of points and card and still earn points on that cash component.

For members, PointsPay offers flexibility and choice – allowing them to engage with your program on their terms, when they’re shopping online where they love to shop, rather than just in your reward shop. For online retailers, PointsPay drives volume and brings new customer acquisition. For you as the loyalty program, the benefits are multi-faceted. You get a revenue stream from selling more points. You get shopping insights to improve personalisation. You are able to offer new reward categories. Ultimately, you get happier and more engaged members.

For programs not used to this way of working, there are things to consider and natural concerns to address. Firstly, PointsPay doesn’t lead to a flood of uncontrolled redemption. You are always in full control – you curate which participating merchants are enabled for your members, the cost-per-point, spending thresholds, and segmentation. Secondly, PointsPay does not negatively compete with your existing reward shop. Think of all of the categories that you struggle with today on your reward shop – fashion, ticketing, personalised gifts, grocery and more. By intelligently curating which PointsPay retailers are available to your members, PointsPay becomes complementary to your reward shop. Finally, PointsPay can save you money. Smart programs use PointsPay as a lower cost redemption channel. In a survey carried out by Loylogic of 10,000 loyalty program members, over 60% responded that they would be happy to lower the value of their points in exchange for more flexibility regarding where they could use them.

PointsPay gives that flexibility, and by implementing a lower cost-per-point on this channel, redemptions via PointsPay save you money compared to other channels. This is a bonus on top of the income generated for your program from points earned with PointsPay.

Today, nearly a dozen programs globally are using PointsPay. Members of Etihad Guest are benefitting from being able to spend their miles at leading regional online retailer Mumzworld, the Middle East’s #1 baby and mother store – ideal for buying gifts for the youngest members of any family. Members of the Miles & More program are able to choose from hundreds of thousands of books at leading Swiss bookstore Buchhaus – an inventory that would be impossible to have on any reward shop, and books are one of the most common categories of gifts. Members of the global Qatar Airways program can earn points when booking any of 50,000 activities and experiences in over 160 countries from global provider TripXOXO, making it easier to give the experience of a lifetime as a truly special gift. These programs and others are smartly leveraging PointsPay to increase the breadth and depth of their reward experience, whilst driving member engagement and satisfaction.  

Festive seasons, wherever and whenever they take place around the world, are the perfect chance for your program to build deep and meaningful bonds with your members – which ultimately becomes a gift to your bottom line. Make sure not to miss out on this great opportunity but especially not to miss out on a solution that will give you more program success and peace of mind, no matter how busy the season may be.

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Generational Marketing: Putting it all together to Change Behaviors

As Millennials continue to change the marketplace, much focus has been on generational marketing. But a generation is simply a group of individuals born and living contemporaneously. Each person passes through a series of stages over their lifetime including young adulthood, single, married, those with children, retirement. These are called life stages.

Generational Influences are broad and directional. Knowing what generation someone belongs to can tell you the best way to communicate with them. Life Stage Influences, however, are much more narrow and specific to the individual. Their life stage reveals their motives and can help loyalty marketers increase engagement and create advocates. 

Download our eBook, “Generational or Life Stage Influences? Putting it all together to change behaviors.”

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Originally published 06/22/2019

We sat down (virtually) with Dominic Hofer, founder and CEO of Loylogic recently to get his take on the broader loyalty marketing world, the role of choice in an effective loyalty strategy and how Loylogic is dealing with the tremendous change and upheaval in this vertical. Dominic is a wealth of information and perspective and he’s a lot of fun to talk to. Enjoy.

You can learn more about Loylogic and see their contributions to The Wise Marketer here.

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