Why do people seem so busy? I mean always and all of the time? Part of this is a perception problem. On average, people in the wealthier countries have more leisure time than they used to have 20 years ago. This is particularly true in the United States, but even in Europe leisure time has been going up steadily since 1965, when formal national time-use surveys began. Europeans work nearly 12 hours less per week, on average, than they did 40 years ago – a fall that includes all work-related activities, such as commuting and coffee breaks.

By Ivo Knottnerus

Yet the shortage of time is a problem not just of perception, but also of distribution. Shifts in the way people work and live have changed the way leisure time is experienced, and who gets to experience it. For the past 20 years, and opposed to previous trends, the people who are now working the longest hours and juggling the most responsibilities at home also happen to be among the best educated and best paid. The so-called leisure class – people who have the funds to go on holidays and other leisure breaks – has never been more strained for time.  They are clearly also among the most eager to seek ways to maximize their time and benefits.

Not surprisingly, many of these busy professionals are also members of loyalty programs. In the UK alone, a typical household has on average 18 loyalty cards in their (digital) wallet. How does the fully-stretched ambitious loyalty member work around the issue of having little time, but still trying to collect as many loyalty points as possible? Really, how do they do it? It seems impossible!

I use credit cards for all my purchases in order to collect as many loyalty points as I can. The idea of spending cash makes me feel uneasy because it feels like a lost opportunity to collect loyalty points. I use my credit cards everywhere and make no purchases with my debit card whatsoever. I collect a ton of points with this, but after hearing from another loyalty adept about their second free vacation consisting of a flight, hotel stay and car rental paid for with loyalty points, I realized that maybe I’m missing out. There must be something more. I am not collecting points at the rate that I could. That set me off on a journey to find a way that will help me pay for my next trip to a sunny destination.

However, first things first, there are two problems to be solved. The first one is that because everyone is so incredibly busy, the method of collecting more points has to be efficient and save time. People want to collect points on their everyday spend. In an ideal world, collecting points on everyday spend becomes a natural thing, like filling-up your car or doing your daily grocery shopping – even better if it all converges into one single loyalty currency.

The second problem is that loyalty members are already collecting points in various ways. There are credit cards to be swiped, flights to be taken, hotels to be stayed in, cars to be hired, with the only goal to collect loyalty points. There is a clear need for other ways, ideally smarter and less time-consuming, to collect loyalty points.

But how? One part of the answer lies in today’s ever expanding online world. Not just online shopping but better said: ‘doing things online’, or rephrased ‘engaging in online activities’. And just by doing that a loyalty member can collect a lot more points. To give some perspective, e-commerce accounted for a 19 percent share of total business turnover in the United Kingdom in 2015. As of 2015, roughly 80 percent of UK internet users did some form of online shopping, the highest online shopping penetration rate in Europe, up from 53 percent in 2008.

The other part of the answer lies in the fact that consumers need to focus. In today’s world, loyalty currency A can only be collected by doing activity B, and loyalty currency X can only be collected by doing activity Z. Building on the above-mentioned example, (on average a UK family has 18 different loyalty cards in their wallet), there is a very high chance that they are collecting 18 different loyalty currencies. I am not sure whether that is very beneficial, let alone rewarding. What if you could collect your one and only favourite loyalty currency in many, many different ways?

With this in mind and with a view to always trying to solve the needs of today’s points-hungry and busy loyalty members, Loylogic has recently introduced its Akruu solution. Akruu is a global points and miles collection portal where members of participating loyalty programs collect their preferred loyalty currency by shopping and interacting / engaging online in various exciting ways. A simple but effective points or miles collection portal, which proves to be a very rewarding solution for exactly these members who want an efficient way to collect their one preferred loyalty currency for all their everyday spend.

It is a known fact from industry intelligence in the loyalty sector that up to 75% of program members are inactive. What if you could get 10% more of these inactives to collect points? If these are questions that you and/or your program management are pondering, we are happy to explore the solution with you.

Want to know more about this topic, please contact us.

Ivo Knottnerus is Sales & Business Development Director at LoyLogic.

About Loylogic

Loylogic is the world’s leading innovator and creator of points experiences, insights, commerce and engagement. By tantalizing members with more choices and arming programs with insights on behavior – anticipating both present and future needs – we deliver powerful solutions that amplify engagement and build loyalty.

Founded in 2005 with offices around the world and a global content network of more than 500 merchants and 2,000 online stores offering millions products and services, Loylogic, the new paradigm of points-based e-commerce and e-payment solutions, is the partner that the world’s leading loyalty programs trust with making their points and miles loved more.

For more information please visit loylogic.com.

The post The busy life of an ambitious loyalty member: is there any point to it? appeared first on The Wise Marketer.

We sat down (virtually) with Dominic Hofer, founder and CEO of Loylogic recently to get his take on the broader loyalty marketing world, the role of choice in an effective loyalty strategy and how Loylogic is dealing with the tremendous change and upheaval in this vertical.  Dominic is a wealth of information and perspective and he’s a lot of fun to talk to.  Enjoy.

Mike Giambattista, CLMP, Editor in Chief.

You can learn more about Loylogic and see their contributions to The Wise Marketer here.

The post A few minutes with Dominic Hofer, CEO of Loylogic appeared first on The Wise Marketer.

At the risk of stating the obvious, reward programs work better if we can convince our members to not only earn, to but take the rewards on offer. Members who do not earn rewards, or worse, those that earn them and then do not claim them are unlikely to consider the program when they are deciding whether to buy from you instead of your competitors.  Put simply, “He’s just not that into you …”

By Tim Tyler, Managing Partner, Ellipsis & Company

Our benchmarks (50+ programs over 15+ years) show that members who do collect their rewards (‘redeemers’) are consistently more valuable than non-redeemers even if all other aspect of their behaviour are identical, so redemption matters to the success of the programs.

Loyalty programs work if they engage members, make them consider the program; before they select the flight, choose the grocery store, pull in the petrol station, or pharmacy store … and reward redemption is a good indication that the program is causing this consideration. There is plenty of evidence that this consideration increases after members receive a reward.

Its worth noting that engagement with the program is the critical measure of the program effectiveness, and whilst reward redemption is one strong indicator, its not the only one.  We recommend program operators implement some form of member engagement scoring. Consider interaction, social media activity, share of wallet of your brand – a range of facts & behaviours that indicate engagement.

Why is engagement important?

Because low engagement members who are equal in other respects n  your program are a valid control group against which to measure your Return on Loyalty.  For example, you can use non-redeemers to measure the sales and retention lifts you are receiving from your budget, contrasting them to redeemers in a classic ‘control vs test’ approach.  The minimises self-selection bias and allows you to safely attribute results to the program.

(to read the rest of this article, download the entire white paper here.)

The post White Paper: Rewards Lead to Engagement appeared first on The Wise Marketer.

How much do you know about your consumers? Ask this question to any astute marketer, and they’ll rattle off a laundry list of facts and figures, years’ worth of analysis, and a comprehensive account of their full target demographic, chock-full of data collected from intensive research studies, focus groups, and interviews.

There’s no denying that all this information is a critical part of the puzzle, and every bit adds to the overall picture. But more often than not, this picture is missing one of the most important features of consumer behavior; a real-life representation of what shoppers are actually buying. How much do brands really know about what each and every consumer actually puts into their shopping basket? The reality is fuzzy, because historically, there haven’t been too many ways of compiling this data. Research studies, interviews, and focus groups give a generalized picture of consumer habits, and also rely heavily on consumer self-reporting; access to POS data is a possibility big retailers and brands that own their systems, but the majority of CPG brands simply cannot tap into this data. Even the latest technologies can miss the mark; sophisticated social-listening algorithms and cutting-edge AI can dive deep into consumer motivations, attitudes, and psychographies, but these tools have difficulty in exposing a consumer’s actual purchases.

In this multi-part article series by Snipp Interactive, aptly titled “What’s In Your Basket?”, brands can learn exactly how to peer into this coveted data treasure-trove, and the kinds of data points that can be unveiled using technologies such as mobile engagement and receipt processing. Snipp has been a pioneer in helping brands and agencies tap into these insights with its receipt processing and data analytics and insights platforms. Beyond the exemplifying the data itself, this series dives into tactical and strategic recommendations to make sure brands have a strong foundation to improve their marketing initiatives.  

Part 1: Consumers spend twice as much at wholesale clubs than at super markets

Part 2: See how “Time of Day impacts your shopper marketing

Part 3: Day-of-week shopping data that might have you wondering…

Part 4: How geography affects basket size

Part 5: Analyzing key holiday periods

Part 5: What exactly are your shoppers buying, anyway?

For more information, head over to Snipp.com

The post Whats in your basket? Data collection and marketing analysis with receipt processing appeared first on The Wise Marketer.

On September 20, 2018, I will have the privilege to chair the 2018 Loyalty Summit, a new travel loyalty marketing conference taking place at the Hyatt Regency London – The Churchill. The Summit will feature numerous panels and speakers who will discuss topics ranging from female leadership in loyalty marketing to emerging technologies. The Summit is being held in conjunction with the 2018 EMEA Frequent Traveler Awards, which will be given out that evening in a ceremony at the RAF Museum.

I had just begun working on my presentation when I saw multiple news alerts announcing that Aretha Franklin, one of my favorite performers, had passed away. Ms. Franklin’s “Respect,” an anthem to many, has long been one of my favorite songs as well. As I analyzed our research data for my presentation while listening to Ms. Franklin belt out “Respect,” I realized her iconic song can also serve as an anthem for travel loyalty marketing.

For it is just that – respect – which our analysis shows travelers crave from travel brands, yet feel they do not adequately receive. Consider these highlights from three of our 2018 research studies:

• Just 38% of UK airline loyalty members and 46% of UK hotel loyalty members feel their loyalty is genuinely valued by their most-used carrier or hotel chain.
• In France, fewer than two in five airline loyalty members are satisfied with their most-used airline program. Hotels do better, pleasing half of French hotel loyalty members.
• Forty-one percent of German airline loyalty members say don’t feel truly loyal to any carrier. A whopping three in five German hotel loyalty members feel that way about hotel brands.

What’s behind this? Critically, industry mergers mean fewer travel brand choices and more people, including a swelling of elite-status members, in the remaining loyalty programs. More people are traveling now, reflecting relatively strong economies in many countries. These have produced a “Hunger Games”-like environment where massive numbers of loyalty program members compete for finite amounts of awards and benefits.

But the lack of travelers’ perceived respect stems from more than these “macro” factors. Travel brands increasingly focus on transactions rather than relationships. Loyalty members are frustrated by poorly-targeted offers, communications that don’t recognize their individuality (e.g., age, gender, sexual orientation, etc.), and promotions that don’t reflect their loyalty motivations.

Plus, as more travel brands embrace revenue-based earning models, especially for elite-status qualifications, loyalty members are increasingly aware of what they spend – and, thus, their perceived value to a brand.

The result: Our research shows that travelers’ frustrations with loyalty programs, especially among higher-spending and more frequent travelers, has been steadily increasing – and loyalty steadily declining. Far more airline and hotel loyalty members are price-motivated than brand-loyal. Few feel “actively engaged” in their most-used travel loyalty program. And few would recommend their most-used travel loyalty program to their spouse/partner or best friend.

Our research shows that travelers’ frustrations with loyalty programs, especially among higher-spending and more frequent travelers, has been steadily increasing – and loyalty steadily declining.

When we ask travelers what they want and expect from their loyalty programs, the top response – ahead of award travel, upgrades/perks, and more responsive customer service – is recognition. Not an automaton-like, “Hello, Mr. Danielsen, thank you for your Krypton status” greeting. Loyalty members want authentic recognition at a more human level.

For travel loyalty programs to earn their members’ respect, they must first show them respect. The standards of excellence are established by the café chains, retailers, and other businesses loyalty members interact with more frequently than travel. Travel loyalty leaders must look less to their competitors and more to Amazon, Starbucks, and Tesco, because these are the types of businesses that travel loyalty members believe respect them.

I’ll share more details in my London Loyalty Summit presentation. I hope you’ll be able to join us for what promises to be an engaging, informative day.

You can find more information about the event and registration here.

Henry Harteveldt is President of Atmosphere Research Group, an independent and objective travel industry market research and advisory firm based in San Francisco, CA.

The post What Travel Loyalty Can Learn From Aretha Franklin appeared first on The Wise Marketer.

Between 2005 and 2015, regular telecommuting in the U.S. grew 115% or nearly 10 times faster than the rest of the workforce. The rapidly rising number of remote employees means fewer opportunities to publicly recognize outstanding performance in a face-to-face manner. This makes it increasingly important for incentive program sponsors to determine the factors in a reward delivery experience most likely to engage employees emotionally.

In the past, sponsors recognized employees at work normally by calling teammates together and announcing the individual’s accomplishments. This approach multiplies the recognition affect through the accolades of peers in attendance. But how does recognition change when it occurs primarily at the home and only when their award arrives? Can the way a reward is packaged help engage them with the program and the brand? Or is it simply the award itself that determines the value ascribed to the relationship?

With those questions in mind, Hinda set out to learn if award packaging altered the recipient’s perceptions of the program, the sponsor and even the award they were receiving. Using focus groups, Hinda created a reward delivery experience and provided each participant various types of packages to open. Information on their perceptions based on the award packaging was collected and analyzed. An independent firm was hired to recruit focus group participants and to conduct the study to remove any biases. Both a representative of the firm conducting the focus groups as well as another independent analyst who observed the focus programs provided detailed reports on the findings.

 

 

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Hinda Incentives
Hinda Incentives has a stated mission of assisting organizations in realizing their true potential by providing innovative solutions that engage, inspire and reward their employees and customers. Pursuant to that mission, Hinda has been proving comprehensive sales incentive, employee recognition and customer loyalty programs to clients for nearly 50 years.

More information about Hinda Incentives here.

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Perform a simple search on Google for the words ‘blockchain’ and ‘loyalty’ and you’re instantly presented with over 5 million results. Skimming through these results, the vast majority of the articles appear to take a common stance: the loyalty ecosystem today is built on archaic systems and processes which need modernization, and blockchain will be its savior.

Blockchain allows parties that do not know or trust one another to make transactions. The technology involved allows the data to be transparent to anyone in the network and enables transactions to be authenticated and to be immutable.

Key Questions to Ask:
Could this be achieved by modernising your technology stack using current proven tools?
Is this a genuine challenge for you today?
Whilst technically possible, is this a key component in your business strategy?
Are your legal and regulatory teams comfortable with this?

Is blockchain right for your loyalty program? Download LoyLogic’s informative whitepaper to find out.

 

 

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The post White Paper | Is Blockchain really the right approach for your loyalty program? appeared first on The Wise Marketer.

Marketing isn’t one size fits all. Different generations have different attitudes and behaviors, and brands must adapt to their evolving expectations with relevant, frictionless customer experiences.

CrowdTwist’s new research report explores how brand loyalty differs across every generation, providing valuable insights for structuring loyalty offerings and user experiences that appeal to your core customers. Download now, and learn how to build trust with consumers across every age group, from the ascendant Gen Z to millennial moms to affluent older consumers.

The post SPOTLIGHT: Loyalty Research – Gen Z, Millennials and Beyond appeared first on The Wise Marketer.

Creating and maintaining customer loyalty is a long journey. To succeed, loyalty marketers must outline a strategy at acquisition for how they are going to build, maintain and power lifetime connections over the course of the relationship.

Powering lifetime connections occurs in three stages:

1. Getting to know the customer
2. Creating a plan for ongoing dialogue
3. Adjusting your communications along the journey

 
Do you need to fine tune your loyalty marketing program’s strategy and implementation? Download the whitepaper to find out!

The post White Paper | Powering Lifetime Connections: The Three Stages appeared first on The Wise Marketer.

We are extraordinarily proud to announce that our CEO Becky Munday won the “Special Award for Outstanding Contribution to Marketing” award last night at the WIM. Given to a female who has contributed significantly to marketing in recent years. We also hugely proud of our very own Charlie Hills (MD and Head of Strategy at Mando-Connect) who was shortlisted for the innovative changemaker award.

Becky said “It is with enormous thanks and tremendous gratitude to accept the reward and to be part of such an inspiring community”. Women in Marketing (WIM) is established to educate, inspire, connect, recognise and empower women through the cycle of their lives – congratulations to all the winners.

As first female Chairperson of the IPM for 50 years’ and with 21 years’ promotional marketing experience, Becky has earned a stellar reputation as one of the most inspiring leaders in promotional marketing.

Championing Data:

Charlie’s achievements also cap off what has been an amazing year for Mando-Connect. Charlie has gained kudos for her innovative approach to partnerships through developing the unique data-led Partnerships Engine, the powerhouse that drives the development of all Mando-Connect’s partnerships.

Also, gaining further recognition for the intellectual property partnership with YouGov to publish the first white paper of its kind: The UK’s biggest ever study into what Brits want from Loyalty.

The post Winners at the Women in Marketing Awards appeared first on The Wise Marketer.

The post White Paper | Shopper Marketing Tech: 2018 Trends appeared first on The Wise Marketer.

The post White Paper | Making B2B Better: A 2018 Guide appeared first on The Wise Marketer.

It’s that time of year again when millions of us will be shopping online looking for that ideal gift for family or friends in the run up to the holiday season. The giving of gifts to loved ones is of huge emotional significance, and so it’s an ideal opportunity for your loyalty program to strengthen the bond with your members and play a critical supportive role in this process. The majority of programs will have online reward shops, and the most organised of programs will have updated the messaging and the catalogues within these to reflect the holiday season. This is not a trivial task – anticipating festive shopping trends to maintain the relevance of the catalogue during this critical time, and, for global programs, trying to ensure that members around the world are catered for on time for the celebration. In addition, perhaps most challenging of all, in an era of heavy discounting by online retailers to drive sales, there is the near-impossible task of keeping your reward shop price-competitive in an extremely dynamic ecommerce environment.

Imagine instead a scenario where your members don’t necessarily need to visit your reward shop in order to engage with your program. Imagine being able to leave the myriad headaches of ecommerce – pricing, inventory, shipping during the busiest time of the year for all commerce– to the real experts, namely the online retailers themselves. Imagine your members being able to shop online, and to redeem your points at a range of global and regional online retailers of relevance to them. Your members would be able to choose from the full range of products on offer, at the best possible prices. And finally, imagine your members also being able to earn your points when shopping online during the holiday season. You cannot overestimate the positive sentiment that would be generated if your program played a critical role in enabling a member to spend points to buy that perfect festive gift for a loved one, or if your member had the unexpected bonus of earning your points whilst doing their festive shopping.

Fortunately, such a scenario does not need to remain just a figment of your imagination or an item on your wish list for Santa. Loylogic’s PointsPay solution does exactly this. A global network of merchants with the PointsPay button on their checkout pages. A global network of participating loyalty programs. Members simply choose PointsPay as their payment method when shopping online. They can choose to spend just points, or choose to pay with just their credit/debit card and earn points instead. Alternatively, they can pay with a combination of points and card and still earn points on that cash component.

For members, PointsPay offers flexibility and choice – allowing them to engage with your program on their terms, when they’re shopping online where they love to shop, rather than just in your reward shop. For online retailers, PointsPay drives volume and brings new customer acquisition. For you as the loyalty program, the benefits are multi-faceted. You get a revenue stream from selling more points. You get shopping insights to improve personalisation. You are able to offer new reward categories. Ultimately, you get happier and more engaged members.

For programs not used to this way of working, there are things to consider and natural concerns to address. Firstly, PointsPay doesn’t lead to a flood of uncontrolled redemption. You are always in full control – you curate which participating merchants are enabled for your members, the cost-per-point, spending thresholds, and segmentation. Secondly, PointsPay does not negatively compete with your existing reward shop. Think of all of the categories that you struggle with today on your reward shop – fashion, ticketing, personalised gifts, grocery and more. By intelligently curating which PointsPay retailers are available to your members, PointsPay becomes complementary to your reward shop. Finally, PointsPay can save you money. Smart programs use PointsPay as a lower cost redemption channel. In a survey carried out by Loylogic of 10,000 loyalty program members, over 60% responded that they would be happy to lower the value of their points in exchange for more flexibility regarding where they could use them.

PointsPay gives that flexibility, and by implementing a lower cost-per-point on this channel, redemptions via PointsPay save you money compared to other channels. This is a bonus on top of the income generated for your program from points earned with PointsPay.

Today, nearly a dozen programs globally are using PointsPay. Members of Etihad Guest are benefitting from being able to spend their miles at leading regional online retailer Mumzworld, the Middle East’s #1 baby and mother store – ideal for buying gifts for the youngest members of any family. Members of the Miles & More program are able to choose from hundreds of thousands of books at leading Swiss bookstore Buchhaus – an inventory that would be impossible to have on any reward shop, and books are one of the most common categories of gifts. Members of the global Qatar Airways program can earn points when booking any of 50,000 activities and experiences in over 160 countries from global provider TripXOXO, making it easier to give the experience of a lifetime as a truly special gift. These programs and others are smartly leveraging PointsPay to increase the breadth and depth of their reward experience, whilst driving member engagement and satisfaction.  

Festive seasons, wherever and whenever they take place around the world, are the perfect chance for your program to build deep and meaningful bonds with your members – which ultimately becomes a gift to your bottom line. Make sure not to miss out on this great opportunity but especially not to miss out on a solution that will give you more program success and peace of mind, no matter how busy the season may be.

The post PointsPay – the perfect festive gift for your loyalty program appeared first on The Wise Marketer.

Generational Marketing: Putting it all together to Change Behaviors

As Millennials continue to change the marketplace, much focus has been on generational marketing. But a generation is simply a group of individuals born and living contemporaneously. Each person passes through a series of stages over their lifetime including young adulthood, single, married, those with children, retirement. These are called life stages.

Generational Influences are broad and directional. Knowing what generation someone belongs to can tell you the best way to communicate with them. Life Stage Influences, however, are much more narrow and specific to the individual. Their life stage reveals their motives and can help loyalty marketers increase engagement and create advocates. 

Download our eBook, “Generational or Life Stage Influences? Putting it all together to change behaviors.”

The post Generational or Life Stage Influences? appeared first on The Wise Marketer.

Originally published 06/22/2019

We sat down (virtually) with Dominic Hofer, founder and CEO of Loylogic recently to get his take on the broader loyalty marketing world, the role of choice in an effective loyalty strategy and how Loylogic is dealing with the tremendous change and upheaval in this vertical. Dominic is a wealth of information and perspective and he’s a lot of fun to talk to. Enjoy.

You can learn more about Loylogic and see their contributions to The Wise Marketer here.

The post A few minutes with Dominic Hofer, CEO of Loylogic appeared first on The Wise Marketer - Featured News on Customer Loyalty and Rewards Programs.

Between 2005 and 2015, regular telecommuting in the U.S. grew 115% or nearly 10 times faster than the rest of the workforce. The rapidly rising number of remote employees means fewer opportunities to publicly recognize outstanding performance in a face-to-face manner. This makes it increasingly important for incentive program sponsors to determine the factors in a reward delivery experience most likely to engage employees emotionally.

In the past, sponsors recognized employees at work normally by calling teammates together and announcing the individual’s accomplishments. This approach multiplies the recognition affect through the accolades of peers in attendance. But how does recognition change when it occurs primarily at the home and only when their award arrives? Can the way a reward is packaged help engage them with the program and the brand? Or is it simply the award itself that determines the value ascribed to the relationship?

With those questions in mind, Hinda set out to learn if award packaging altered the recipient’s perceptions of the program, the sponsor and even the award they were receiving. Using focus groups, Hinda created a reward delivery experience and provided each participant various types of packages to open. Information on their perceptions based on the award packaging was collected and analyzed. An independent firm was hired to recruit focus group participants and to conduct the study to remove any biases. Both a representative of the firm conducting the focus groups as well as another independent analyst who observed the focus programs provided detailed reports on the findings.

 

 

Hinda White Paper

Hinda White Paper

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Hinda Incentives
Hinda Incentives has a stated mission of assisting organizations in realizing their true potential by providing innovative solutions that engage, inspire and reward their employees and customers. Pursuant to that mission, Hinda has been proving comprehensive sales incentive, employee recognition and customer loyalty programs to clients for nearly 50 years.

More information about Hinda Incentives here.

The post White Paper | The Reward Delivery Experience appeared first on The Wise Marketer - Featured News on Customer Loyalty and Reward Programs.

Perform a simple search on Google for the words ‘blockchain’ and ‘loyalty’ and you’re instantly presented with over 5 million results. Skimming through these results, the vast majority of the articles appear to take a common stance: the loyalty ecosystem today is built on archaic systems and processes which need modernization, and blockchain will be its savior.

Blockchain allows parties that do not know or trust one another to make transactions. The technology involved allows the data to be transparent to anyone in the network and enables transactions to be authenticated and to be immutable.

Key Questions to Ask:
Could this be achieved by modernising your technology stack using current proven tools?
Is this a genuine challenge for you today?
Whilst technically possible, is this a key component in your business strategy?
Are your legal and regulatory teams comfortable with this?

Is blockchain right for your loyalty program? Download LoyLogic’s informative whitepaper to find out.

 

 

Download the White Paper now!

Download the White Paper now!

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The post White Paper | Is Blockchain really the right approach for your loyalty program? appeared first on The Wise Marketer - Featured News on Customer Loyalty and Reward Programs.

Marketing isn’t one size fits all. Different generations have different attitudes and behaviors, and brands must adapt to their evolving expectations with relevant, frictionless customer experiences.

CrowdTwist’s new research report explores how brand loyalty differs across every generation, providing valuable insights for structuring loyalty offerings and user experiences that appeal to your core customers. Download now, and learn how to build trust with consumers across every age group, from the ascendant Gen Z to millennial moms to affluent older consumers.

The post SPOTLIGHT: Loyalty Research – Gen Z, Millennials and Beyond appeared first on The Wise Marketer - Featured News on Customer Loyalty and Reward Programs.

Creating and maintaining customer loyalty is a long journey. To succeed, loyalty marketers must outline a strategy at acquisition for how they are going to build, maintain and power lifetime connections over the course of the relationship.

Powering lifetime connections occurs in three stages:

1. Getting to know the customer
2. Creating a plan for ongoing dialogue
3. Adjusting your communications along the journey

Do you need to fine tune your loyalty marketing program’s strategy and implementation? Download the whitepaper to find out!

The post White Paper | Powering Lifetime Connections: The Three Stages appeared first on The Wise Marketer - Featured News on Customer Loyalty and Reward Programs.

We are extraordinarily proud to announce that our CEO Becky Munday won the “Special Award for Outstanding Contribution to Marketing” award last night at the WIM. Given to a female who has contributed significantly to marketing in recent years. We also hugely proud of our very own Charlie Hills (MD and Head of Strategy at Mando-Connect) who was shortlisted for the innovative changemaker award.

Becky said “It is with enormous thanks and tremendous gratitude to accept the reward and to be part of such an inspiring community”. Women in Marketing (WIM) is established to educate, inspire, connect, recognise and empower women through the cycle of their lives – congratulations to all the winners.

As first female Chairperson of the IPM for 50 years’ and with 21 years’ promotional marketing experience, Becky has earned a stellar reputation as one of the most inspiring leaders in promotional marketing.

Championing Data:

Charlie’s achievements also cap off what has been an amazing year for Mando-Connect. Charlie has gained kudos for her innovative approach to partnerships through developing the unique data-led Partnerships Engine, the powerhouse that drives the development of all Mando-Connect’s partnerships.

Also, gaining further recognition for the intellectual property partnership with YouGov to publish the first white paper of its kind: The UK’s biggest ever study into what Brits want from Loyalty.

The post Winners at the Women in Marketing Awards appeared first on The Wise Marketer - Featured News on Customer Loyalty and Reward Programs.